Be Part of Wales’ Leading Inclusive Tourism Partnership
Where Croeso Means Everyone is Truly Welcome
With over £274 billion attributed to the Purple Pound in the UK, becoming more inclusive isn’t just the right thing to do — it’s a smart business move. In Wales, we have the chance to lead the way by creating accessible, welcoming experiences that reflect our true values of Croeso – real Welsh hospitality for everyone.
By joining PIWS, you’ll be contributing to a fairer, more inclusive tourism sector that supports the ambitions of the Well-being of Future Generations (Wales) Act — helping to create a healthier, more equal, and resilient Wales for all. As well as contributing to the Circular Economy Strategy by committing your business to continually improve its accessibility, benefiting both disabled people and the economy.
PIWS is the leading accessibility partnership for tourism in Wales — bringing businesses together to grow through inclusion, break down barriers, and reach new audiences.
In collaboration with local stakeholders, Tourism Associations and Nimbus Disability, our inaugural package offers your business meaningful, practical support:
✔ Build your Inclusive Business Toolkit with practical and impactful training: As part of your PIWS package, you’ll receive access to a suite of training designed to give you and your team the tools to create truly inclusive experiences.
Training topics include:
- Introduction to Accessibility Awareness workshop
- Marketing to disabled audiences and reaching the Purple Pound
- Low-cost, high-impact changes to improve all guest experience
- Understanding different disability challenges and offering meaningful support
- Creating a culture of inclusion within your team
✔ Showcase Your Commitment: Use the PIWS logo to promote your accessibility journey and show guests you’re serious about inclusion.
✔ Be Found by the Right People: Feature in the PIWS bilingual directory of accessible organisations — helping customers choose you.
✔ Promote Inclusive Events: List your sessions on the PIWS Inclusive Calendar, expanding your audience reach across Wales and beyond.
✔ Join a Network of Changemakers: Take part in monthly inclusion sessions or clubs in Bangor, Wrexham and beyond — plus focused partner events sharing best practice.
✔ Get Involved with the Access Card: Receive materials and support to promote this trusted accessibility tool and communicate your offer clearly.
✔ Be Recommended by Access Ambassadors: Gain visibility among trusted advocates who guide others to inclusive venues and experiences.
✔ Tell Your Story, Inspire Others: Benefit from targeted marketing — including case studies, social media, newsletters and press releases that highlight your impact.
✔ Get Support with Award Applications: Planning to apply for tourism awards under inclusive categories? We’ll help you make your application stand out with expert guidance.
Join PIWS and help shape a more welcoming, inclusive future for tourism in Wales — where Croeso means everyone.
*Special North Wales Tourism Members Discount available when you quote your NWT membership number.